Filmmakers Santiago and Mauricio Shift into Top Gear for an Exciting Interactive Beauty Experience on Nowness.com.
Filmed by Industrial Color DP: Santiago Gonzalez, Industrial Color Location: Fast Ashleys Studios
The power is in your hands in filmmaking duo Santiago and Mauricio Sierra’s highly charged interactive story. Inspired by 8-bit video games and their dad’s all time favorite film, Stanley Kubrick’s 2001: A Space Odyssey, the siblings created the interchangeable shorts featuring a helmeted Hilary Rhoda in four striking looks. Her bespoke, high-tech headpieces were added in post-production, while audio designers Golden Hum provide the aural backdrop—look out for a surprise from them while navigating the story. “We wanted to explore beauty through a playful lens by creating conceptual helmets that would encase facial creations,” says Santiago. “They’re a metaphor that makeup can be a shield to combat everyday life with.” Makeup artist Romy Solemani was behind the feline eyes, fuchsia cheekbones and glossy ombré lips that help characterize the resulting dramatic visages. “There were hints of the 80s and 90s—Antonio Lopez was an inspiration and there’s a bit of Catwoman thrown in too,” he notes. As for the face behind the helmet, Sports Illustrated mega-model Rhoda was a no brainer. “Her beauty is out of this world,” says Maurizio. “It reminds us of Pater Sato’s illustrations. She was the perfect choice.”
Inez and Vinoodh photographed a stunning cover story for Vogue Paris’ May 2013 issue featuring Freja Beja Erichsen in and around Fast Ashleys Studios in Brooklyn. Using completely customized studio spaces (painting and set building), location services, and equipment from Fast Ashleys, Vogue Paris undoubtedly has one of the most beautiful couture features out there.
Inez and Vinoodh made use not only of Fast Ashleys’ indoor studio space, but also of Williamsburg itself! See Freja in the streets directly surrounding our location.
Charlotte Wales photographed the band Chairlift (made up of Caroline Polachek and Patrick Wimberly) at Fast Ashleys Studios in Brooklyn for Barneys’ Spring Acne lookbook. Read more about the band and the collection here.
H&M’s SS 2013 campaign was photographed by Camilla Akrans with Model, Vanessa Paradis. Fast Ashleys Studios sent Austin to set as the production’s Fast Ashleys PRO assistant. Additionally, Fast Ashleys Studios provided all lighting, grip, and driving.
Takahiro Ogawa photographed a fashion editorial for Grazia UK here in Brooklyn at Fast Ashleys Studios and on location. Fast Ashleys Studios provided photo equipment rental for the Brooklyn location portion, the in-studio looks were shot in Studio D.
The vibe of Williamsburg melded perfectly with this piece, “Riot Girls”. The style took in elements of graffiti to be paired with snakeskin and leather creating what Grazia called “the urban warrior with a touch of tribal”.
New York’s newest modeling agency, The Society NYC launches today! These images were photographed at Fast Ashleys Studios here in Williamsburg, Brooklyn. Our sister company, Industrial Color provided digital capture support to photographers, Santiago and Mauricio to photograph The Society’s excellent roster of models (which includes recent industry favorites including Lindsey Wixson, Sigrid Agren, Ming Xi and more). Models.com featured these photographs on MDX this week. Santiago and Mauricio animated the still images for a “living” portrait of The Society.